Marc Bond

I have twenty years of experience, both as a freelancer and full-time worker, in the creative industries. Producing creative copywriting material for:

direct marketing | taglines | radio commercial scripts | press releases | billboards | press advertising | niche marketing | social media

With, or For:
• Full service: TBWA (South Africa)
• Retail advertising: Zoom Retail Marketing
• Financial marketing: GreenRoom (Old Mutual)
• Content marketing: Eventility.co.uk / Cambridge NetSquared / Catatrac
• Radio: 209radio, Cambridge105, CapeTalk 567
• Hospitality: African Pride Hotels, Radisson Hotels (South Africa)
• Retail: Woolworths (South Africa), Trentyre, Picardi Rebel
• FMCG: Nando's,
• Niche marketing: Eventility, Catatrac, Cambridge NetSquared, 209radio (Cambridge105fm), Cambridge Super8 Film Festival, The Sun Flower Fund
• Voluntary sector: Within the voluntary sector, I have previously provided marketing support from copywriting to graphic design for The Sunflower Fund,in Cape Town, South Africa. This is a charity providing information for leukaemia /bone marrow testing.

From July 2007 until December 2009, I was a volunteer radio broadcaster at Cambridge105 (previously 209radio). I gained radio broadcasting experience, both on-air and with pre-production, news gathering and news reading. I co-hosted the Afternoon Drivetime show, and for a short time I also co-hosted the Breakfast show. I provided some editorial support to the 209radio charity.
Social media support has also been provided for an initiative called Idea Transform.
Social media support & content writing:
• Eventility.co.uk

• Travelpixel.net
• Catatrac
• Social media support for Idea Transform.

I have worked for international advertising group TBWA as a Creative in their South African affiliate, TBWA\Hunt\Lascaris. My responsibilities included copywriting, art direction and desktop publishing at different times. I also conceptualised and produced corporate identities and radio & TV commercial scripts.

I gained Radio broadcasting experience with 209radio in Cambridge, both on-air and pre-production and news gathering and news reading. I co-hosted the Afternoon drivetime show and for a short time I also co-hosted the Breakfast show. Some editorial support was also done with the 209radio charity.

For two years I ran a freelance business offering copywriting & graphic design, called redbanana media. The business has worked on producing content for an affiliate travel website, copywriting work has been done for a cataract screening business called Catatrac.

content developer / copywriter / editor
Eventility
Privately Held; 1-10 employees; Internet industry
January 2011 – December 2012 (2 years)

Founder
neonical
March 2009 – Present Cambridge, United Kingdom
The business runs as a freelance marketing consultancy, which means that it can fit into your existing marketing department, to provide additional support when needed. The business can also be hired for off-site work as a stand-alone developer of creative business materials.

The business has produced content for an affiliate travel website, copywriting work for a cataract screening business called Catatrac, and a social events portal called Eventility.co.uk

Social media support has also been provided for an initiative called Idea Transform.
owner
red | banana | media
January 2007 – August 2010 (3 years 8 months) Cambridge, United Kingdom
freelance copywriter and radio programming production
broadcaster
209radio
July 2007 – December 2009 (2 years 6 months)
Drive Time radio presenter. For a short while I co-hosted the Breakfast show too
Freelance copywriter for in-house design studio, The Green Room
Old Mutual
Public Company; 10,001+ employees; OML; Financial Services industry
June 2003 – February 2007 (3 years 9 months) Cape Town Area, South Africa
I provided editorial support for staff correspondence that went out. I helped conceptualise marketing ideas for product launches and staff incentives.
Marketing support
The Sunflower Fund
Nonprofit Organization Management industry
November 2002 – May 2003 (7 months) Cape Town Area, South Africa
I provided input with numerous different tasks from copywriting to graphic design for the charity
Freelance in-house copywriter
Radisson hotel Cape Town
February 2002 – August 2002 (7 months) Cape Town Area, South Africa
I produced the editorial for the in-house marketing material, news letters, employee correspondence
Creative
TBWA\Hunt\Lascaris
Public Company; 201-500 employees; OMC; Marketing and Advertising industry
January 2001 – January 2002 (1 year 1 month)
COMPANY INFO : TBWA is one of the top ten advertising agency networks made up of 258 service agencies around the world with expertise in all of the disciplines required for the positional launching and long-term management of brands.
RESPONSIBILITIES : As a junior Creative, my primary function was to help in the studio where ever l was needed. I helped prepare storyboards of ideas for TV commercials and would also source images for the art directors amongst the vast library of digital and non digital images that were available to us.

I also assisted with the digital scanning of images and any other materials that the art directors or graphic designers needed for their work.

I contributed ideas in ''brain-storming" sessions and also assisted on locations with film and photographic shoots.

On the copywriting side of the Creative process I helped check pre-production work for spelling and grammar errors and got it corrected before being sent to the Desktop publishing department and then on to the printers.

I helped conceptualise ideas for radio scripts and also assisted during the selection process during the "voice search".

South African Rugby
Victoria & Alfred Waterfront
Woolworths(South Africa)
Nando's,
Trentyre
Absolut Vodka
Soba
Big Issue magazine.